ARTIST:

EMIGRATE

(UNITED STATES)
TITLE:

THE PERSISTENCE OF MEMORY

(2021)
LABEL:

SONY MUSIC

GENRE:

INDUSTRIAL METAL

TAGS:
Covers, Electro, Intimist, Low vocals
""The Persistence of Memory" is the fourth album of Emigrate who decided to emancipate himself from his main inspiration (Rammstein), even if it means losing his identity."
ADRIANSTORK (14.01.2022)  
2/5
(0) opinions from our readers (0) comment(s)

Emigrate can be considered as the playground of Richard Z. Kruspe, guitarist of Rammstein. The cosmopolitan American band, but with many Europeans, had managed to take a new direction on the previous album "A Million Degrees" between indus Metal (Till Lindemann appeared in a duet) and quite convincing stylistic evolutions (pop, electro, punk).

For its fourth album "The Persistence Of Memory", Emigrate continues its adventure. Right from the opening, 'Rage' doesn't reveal any stylistic affinity with the famous German band, but it immediately reveals the predominant color of this album: a muscular rock mixed with electro. The indus spirit appears to be in the minority, even if it is found on 'Freeze' and 'Hypotetical', tracks that the fans of the genre will appreciate. The previous album had succeeded in balancing these two movements, but on this one Emigrate seems to put a distance between him and Rammstein. As a wink, Till Lindemann appears on the cover of the song 'Always On Mind' by Brenda Lee popularized by Elvis Presley (and which had undergone a makeover in the 80's by the Pet Shop Boys). The result turns out to be rather anecdotal, like an exercise "in the manner of" but devoid of any soul in spite of nice orchestrations and the pleasure shown by the two singers.

Moreover, the accumulation of electro-rock sounds, even if some of them are pleasant ('Blood Stained Shadow' at the head with its unhealthy atmosphere), turns out to be indigestible and some tracks could make us misunderstand. Richard Z. Kruspe let himself go to the commercial side ('Come Over', 'You Can't Run Away' in full autopilot) while giving up the pleasant evolutions of the previous album. The choruses allow to save some tracks from the doldrums ('I Will Let You Go') but without succeeding to hide the lack of inspiration of the verses. The voice of Richard Z. Kruspe's voice, devoid of theatrical accents, is much less charismatic than his colleague's but aims at efficiency. The result of his vocal performance is correct but without any magnetism.

Richard Z. Kruspe doesn't want to see Emigrate as a Rammstein by-product anymore and has decided to turn his back on indus emtal. The decision is respectable, but the music proposed on this album is not really a good alternative. This electro-rock reveals some nice assets but does not resist on the duration (however short) of this album, by seeming to be devoid of guiding structure. The paradoxical point is that the tracks closer to the indus are here quite successful. The future will tell us if this album was a transition between a new and more assumed style or an artistic dead end.


More informations on http://www.emigrate.eu/



SIMILAR BANDS:
BLINK-182, U2, GREEN DAY, RAMMSTEIN


TRACK LISTING:
01. Rage
02. Always On My Mind (feat. Till Lindemann)
03. Freeze My Mind
04. Yeah Yeah Yeah
05. Come Over
06. You Can't Run Away
07. Hypothetical
08. Blood Stained Wedding
09. I Will Let You Go

LINEUP:
Arnaud Giroux: Basse
Mikko Siren: Batterie
Olsen Involtini: Guitares
Richard Z. Kruspe: Chant / Guitares
   
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